SELL PROPERTY
STEP 2 - PRICING STRATEGY

 

 

Your next objective is to work with me on determining the best possible selling price of your property. You will need to take into account the state of the local market, the condition of your propery, and sales of comparable properties in your area. I will create a comparative market analysis, detailing the type of market you are in and recent sales of comparable properties. I will then guide you to the best fair market price that will help sell your property within your desired time frame. I also can give you a clearer and more objective sense of market value than anyone else - including appraisers.

 

It can often be hard for you, as a seller, to also maintain objectivity. Be reasonable about the price you set. You will always be better off setting a fair market value price than setting your price high, expecting that someone will pay more than the property is actually worth. If your property stays on the market too long because it is overpriced, potential buyers may begin to think that something is wrong with it. You may end up having to sell it for less than what you could have gotten if you had started out with a realistic asking price.